Media Buying (Paid Ads)

01The problem

Revenue rises and falls, and nobody can say why.

A strong week is followed by a quiet one. Referrals and word of mouth cannot be increased on demand. You cannot plan staff, stock, or rent around income you cannot predict. Most owners accept this as normal. Few have ever been shown an alternative.

02The alternative

Advertising is the one source of customers you control.

Increase the budget and more people see your business. Reduce it and fewer do. You set the strategy as well. Who sees the advertising, what it says, and where it reaches them. Every other source of work waits on somebody mentioning you, or happening to pass the store. Advertising does not. It produces enquiries on the days you choose, in the volume you choose.

03Why it works

Your budget reaches the people most likely to buy.

Facebook, Google, and the others already record what people search for, watch, and buy. Your advertising is shown to the people most likely to buy from you. You are not charged for anyone outside that group. That is why a modest budget can outperform a billboard the whole city drives past.

04Where your budget goes

Platforms.

1. 01Facebook and Instagram

   Most accounts begin here. More people spend more hours on Facebook and Instagram than on any other platform. The targeting is also the most precise available. It usually returns money the fastest, so it pays for the work that follows.

2. 02Google

   Google reaches the person already searching for what you sell. That person has decided to buy. The only question left is who they buy from. Clicks cost more here than on Facebook and Instagram. They come from people closer to buying.

3. 03TikTok, Reels, and Shorts

   Advertising costs less per view here than anywhere else. This suits a business that needs to be known quickly. It also reaches people who would never search for you. The audience is younger, so it does not fit every business.

4. 04Netflix, YouTube, Spotify

   Your advertising runs inside the shows, videos, and music people already chose. It is watched, not scrolled past. This is the budget that makes a business look established. It reaches fewer people for the same money, so it comes after the others.

05Transparency

Nothing about your spending or your returns is hidden.

Every ad account is opened in your name and stays yours. The numbers are in front of you on any day you want them. Each month we report what that spending brought back, in enquiries and in revenue.

06FAQ

Questions we are asked most